The rebranding of “Ordermark by UrbanPiper” to “UrbanPiper” signifies a key milestone in the company’s global expansion
UrbanPiper, a Bangalore-based restaurant tech startup supported by Zomato and Swiggy, has set an ambitious goal to achieve 10x growth in the U.S. market by 2027. This comes after successfully processing over 750 million orders globally and completing the integration of U.S.-based Ordermark, acquired in 2023, under the UrbanPiper brand.
The rebranding of “Ordermark by UrbanPiper” to “UrbanPiper” signifies a key milestone in the company’s global expansion. With this launch, UrbanPiper now caters to restaurants across the US and Canada, providing its all-in-one restaurant management platform to streamline operations and enhance efficiency.
Since its inception in 2016, UrbanPiper has grown to support over 45,000 restaurants in 30+ countries, including prominent global chains like McDonald’s, Pizza Hut, KFC, and Subway, along with Indian brands such as Curefoods, Wow! Momo, Theobroma, and Haldiram’s.
In India alone, UrbanPiper processes approximately 800,000 food delivery orders daily, accounting for over 20 per cent of all online food orders in the country. The company’s platform integrates with over 50 delivery services and 350 POS systems, offering seamless management and 99.99 per cent API uptime reliability.
UrbanPiper raised USD 24 million in Series B funding in 2022, led by Peak XV (formerly Sequoia Capital), Tiger Global, Swiggy, and Zomato. This funding has fueled the startup’s global aspirations, enabling it to enhance its platform capabilities and expand into new markets.
As part of its US strategy, UrbanPiper aims to increase its reach from 5,000 to 50,000 restaurants by 2027, a tenfold expansion. Existing Ordermark customers will transition to the UrbanPiper platform without any additional costs or service interruptions.
Ashish Saxena, President of UrbanPiper, emphasised the company’s customer-centric approach, “UrbanPiper is built by a team that truly understands the unique challenges faced by restaurant owners. Our U.S. launch is a key step in our mission to empower restaurateurs globally. Achieving 10x growth in the next three years reflects our vision of helping restaurants scale and thrive in an ever-evolving industry.”
UrbanPiper’s platform provides restaurant owners with advanced tools to manage delivery platforms, optimise workflows, and make data-driven decisions. Its integrated analytics, operational control, and revenue-growth features are tailored to the needs of restaurateurs.
Founded in 2016 by Saurabh Gupta, Anirban Majumdar, and Manav Gupta, UrbanPiper is a global restaurant tech leader with teams in India, the UK, UAE, KSA, the U.S., and Canada. Its cutting-edge platform supports restaurants of all sizes in managing operations, automating workflows, and streamlining online and in-store commerce.
