During the last nine years, the company has invested Rs 3,500 crore to bolster its manufacturing capabilities and infrastructure within the country
Vivo is set to enhance its focus on increasing local value addition in the smartphones it manufactures in India. In a significant milestone, Vivo disclosed that it has manufactured 150 million smartphones in India over the past nine years. During this period, the company has invested Rs 3,500 crore to bolster its manufacturing capabilities and infrastructure within the country.
“We remain steadfastly committed to the Indian market and aligned with the Government of India’s ‘Make in India’ initiative and the vision of ‘Atmanirbhar Bharat’ increasing localisation of key components will be a key focus in the future, reinforcing our role in India’s manufacturing growth story,” said Geetaj Channana, Head of the Corporate Strategy, Vivo India.
Speaking at the company’s second edition of Vivo Tech Day 2024, Channana elaborated on the company’s contributions to the Indian mobile ecosystem. He highlighted how Vivo has added value by not only manufacturing smartphones locally but also by integrating global technological advancements and supporting community development initiatives. According to Channana, these efforts reflect Vivo’s broader strategy to intertwine its growth with the advancement of India’s technology and manufacturing sectors.
Vivo’s commitment to localisation aligns with the broader national objectives of boosting domestic manufacturing and reducing dependency on imports. By focusing on local value addition, Vivo aims to contribute to the economic growth and technological empowerment of India. The company’s strategic investments and initiatives are poised to play a crucial role in the evolution of India’s manufacturing landscape, setting new benchmarks for quality and innovation in the smartphone industry.
