New outlet brings premium beauty products to Assam Recode Studios, one of India’s leading beauty and skincare brands, has expanded its footprint in the Northeast with the grand opening of a new store in Guwahati. Strategically located at Sarojini Complex, GS Road, opposite Aayakar Bhawan, Christian Basti, this store marks a significant milestone in […]
Gen Z and Tier 3 women drive online shopping boom As the dust settles on this year’s International Women’s Day (IWD), Flipkart has revealed key insights into shopping trends leading up to March 8, showing a significant 34 per cent year-on-year (YoY) increase in female shoppers. The data highlights the growing influence of Gen […]
On Women’s Day, Shaily Mehrotra, CEO and Co-founder of Fixderma India, talks about her journey as an entrepreneur, the challenges she faced, and her vision for the brand’s future Shaily Mehrotra embarked on her entrepreneurial journey in 2010 with Fixderma, a brand dedicated to high-quality, cosmeceutical skincare solutions. Before launching her own brand, she […]
Targeting women in Tier 1 and Tier 2 cities, the campaign leverages digital platforms, social media Glam21, a leading Indian cosmetics brand, has launched its latest campaign, #HaqSeHaseen, celebrating women’s right to feel confident and beautiful on their own terms. The campaign challenges societal beauty standards and promotes inclusivity, diversity, and self-love. At the […]
Mini Sood Banerjee, Assistant Director and Head of Marketing at Amorepacific India, reflects on her two-decade-long journey in the beauty industry, the rise of K-beauty in India, and how brands must innovate to stay relevant in an evolving market. In an industry where trends change as quickly as consumer preferences, Mini Sood Banerjee has […]
Inspired by an April Fool’s prank, the latest lip balm combines sun protection, hydration, and a nostalgic mango twist in collaboration with Mango Bite Hyphen, the skincare brand known for merging science and nature, has launched its latest innovation – Mango Lipscreen with SPF 50 PA++++. Designed to offer deep hydration, brightening, and sun […]
‘True Beauty. Unstoppable You’ encourages women to embrace confidence, self-love, and individuality, challenging conventional beauty norms Shryoan Cosmetics, a leading name in the beauty industry, has unveiled its Women’s Day campaign, ‘True Beauty. Unstoppable You’, aimed at empowering women to embrace their uniqueness and redefine beauty on their own terms. The campaign seeks to […]
HealthBrand launches with high-performance formulations, introducing India’s first Astaxanthin-infused night cream and a potent anti-acne serum The Indian beauty industry witnesses a groundbreaking moment with the launch of Lumaè, a skincare brand committed to science-backed innovation, sustainability, and inclusivity. Founded by siblings Gunjan Sharma and Shan Sharma, Lumaè aims to redefine skincare by focusing […]
Beauty brand aims to enhance customer convenience with instant access to products Beauty brand Glam21 has disclosed about its expansion on Flipkart Minutes, furthering its commitment to offering a seamless and rapid shopping experience. This strategic move aligns with the brand’s mission to provide consumers with quick and easy access to high-quality beauty products, […]
Honasa’s colour cosmetics brand showcases bold, high-performance products in playful new campaign Staze Beauty, the colour cosmetics brand from Honasa Consumer, has unveiled its latest campaign, ‘Can’t Staze Calm’, celebrating its bold and unapologetic spirit. Conceptualised by Double Barrel Communications, the campaign features three quirky brand films that break away from traditional beauty advertising, […]
