Gen Z and Tier 3 women drive online shopping boom
As the dust settles on this year’s International Women’s Day (IWD), Flipkart has revealed key insights into shopping trends leading up to March 8, showing a significant 34 per cent year-on-year (YoY) increase in female shoppers. The data highlights the growing influence of Gen Z women, who now make up 34 per cent of Flipkart’s total user base, reflecting their strong preference for online retail.
A noteworthy trend was the increasing participation of shoppers from smaller towns. Currently, 52 per cent of Flipkart’s female customers hail from Tier 3 cities, underlining the platform’s expanding reach beyond metros. The surge suggests that digital commerce is becoming more accessible and preferred by women across India.
Ethnic Wear & Beauty Products Dominate Women’s Day Sales
In the lead-up to IWD, ethnic wear, grooming products, and contemporary western fashion emerged as the top categories. Ethnic sets, kurtas, and sarees remained popular among shoppers, reaffirming their timeless appeal.
The beauty segment also saw a significant uptick, with products like facewash, face creams, and face gels topping the list. The increased focus on skincare and grooming indicates a rising trend of self-care among women shoppers.
Flipkart’s latest shopping insights highlight the evolving retail landscape, with digital platforms playing a crucial role in shaping purchasing behaviour. As more women from diverse regions embrace online shopping, ecommerce platforms continue to cater to their dynamic needs with a growing range of accessible and trendy products.
