consumer
Brands consumer Economy Fashion & Lifestyle

Kylie Jenner Introduces Her Debut Fragrance, Cosmic Kylie Jenner, In India

Cosmic Kylie Jenner is the result of a collaboration between Kylie Jenner and Coty, leveraging Coty’s fragrance expertise and global reach

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Companies consumer E-commerce & Marketplaces Economy

Over 20% YoY Growth Likely For Ecommerce Firms This Festive Season: Report

The report states that the season is expected to see a continued shift towards premiumisation in consumer preferences as brands are introducing innovative promotional offers

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Companies consumer E-commerce & Marketplaces Economy

Festive Season Sale: Ecommerce Order Volumes Up By 20% During The First 4 Days

Unicommerce report states that the gross merchandise value (GMV) also increased by 24 per cent during the same period as compared to the last year

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Brands consumer tech

The Souled Store Onboards MoEngage To Power Automated Customer Journeys

The brand also aims to start using other features like MoEngage web personalisation to drive dynamic web experiences and intelligent on-site messaging to drive conversions via customised website pop-ups.

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Companies consumer E-commerce & Marketplaces Economy

Annual Sale: Amazon India Sees 11 Cr Customer Visits In First 2 Days

Small and medium businesses (SMBs) across India sold over 1,500 units every minute during the first two days of the event, as per the company

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Brands Companies consumer E-commerce & Marketplaces Economy

Swiggy Instamart Introduces 24×7 Free Delivery In Delhi-NCR Ahead Of Festive Season

Swiggy Instamart’s data reveals a consistent rise in demand for late-night orders, particularly during festive preparations

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Brands consumer E-commerce & Marketplaces Economy

Flipkart’s Big Billion Days 2024 Kicks Off With 33+ Crore User Visits

According to the company, as consumer excitement builds, early trends show that categories like mobiles, appliances, fashion, beauty, and home products are in high demand

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Brands Companies Consumer consumer E-commerce & Marketplaces Electronics News Retail Sector Stores tech

ASUS Eyes 30% Market Share In India With Aggressive Retail Expansion

With a goal to dominate India’s PC market, ASUS plans a rapid expansion into 600 districts within two years ASUS is setting its sights on becoming the top personal computer brand in India, targeting a market share of 25-30 per cent over the next two years. Arnold Su, Vice President of Consumer & Gaming PC, […]

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consumer E-commerce & Marketplaces Economy

Despite Rising Costs, Consumers Plan To Increase Their Festive Spending: Report

The report reveals that 58 per cent of respondents prefer a hybrid approach, saying they would buy both online and offline

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Companies consumer E-commerce & Marketplaces Economy

Meesho Registers 100% Growth In Orders As Annual Sale Event Kicks Off

In the lead-up to the sale, Meesho witnessed 1.5 crore app downloads and nearly 6.5 crore customers visited the platform on day one shopping across categories

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