The unit will focus on proactively detecting and removing counterfeit listings, safeguarding intellectual property and enabling coordinated enforcement action against bad actors
Amazon has notified the expansion of its Counterfeit Crime Unit (CCU) to India, in line with its aim of protecting consumers and brands from counterfeit goods. The unit will bring together Amazon’s local experts, working closely with Indian brands, sellers, and law enforcement agencies to combat counterfeit operations and safeguard consumer trust.
The unit will focus on proactively detecting and removing counterfeit listings, safeguarding intellectual property and enabling coordinated enforcement action against bad actors, while deepening collaboration with industry bodies and government stakeholders. This effort is in line with Amazon’s broader long-term commitment to India, including its plan to invest more than USD 35 billion across its businesses in the country through 2030.
“Our global anti-counterfeiting efforts have helped prevent billions of dollars in potential harm. With CCU expanding to India, we are bringing that same commitment and expertise to one of the world’s most dynamic markets. We are combining advanced technology, dedicated teams and strong partnerships with brands and law enforcement to take the fight to bad actors on the ground in India,” stated Kebharu Smith, Director of Amazon’s Counterfeit Crimes Unit.
The company added that since its inception in 2020, the CCU team has initiated over 200 civil actions against bad actors and resulting in more than USD 180 million in court-ordered restitution and judgments for brands and victims.
Amazon has invested in brand protection initiatives globally, including advanced machine learning algorithms, dedicated investigation teams and the brand registry program, as per the official statement. The CCU extends these capabilities to the Indian market, where e-commerce continues to experience exponential growth.
