Amazon’s operations network in the state includes one new fulfilment centre, one sortation centre, over 200 I Have Space (IHS) stores, and more than 50 delivery stations
Amazon India is witnessing a strong preference for premium products on Amazon fashion and beauty among customers in Guwahati this festive season. Watches and luxury beauty is seeing a 30 per cent year-on-year (YoY) growth, driven by demand for metal strap digital-analog watches and moisture rich beauty products.
The company noted that jewellery in Assam is also on the rise, growing 20 per cent YoY, with traditional Assamese designs continuing to be a customer favourite. Apart from this, in the run-up to Durga Puja, searches for complete beauty looks spike on Amazon, while contemporary jewellery and luxury beauty see higher traction during the wedding season.
“We are delighted to see customers in Assam embracing premium fashion and beauty this festive season. At Amazon fashion and beauty, we are continuously enhancing the shopping experience for our customers through technology-led features such as ‘wear-it-with’ styling suggestions, virtual try-on for beauty and eyewear, and the skincare analyser for personalised recommendations,” highlighted Siddharth Bhagat, Director, Amazon fashion and beauty.
The company is empowering more than 10,000 sellers from the state to serve customers faster, while also creating hundreds of new job opportunities in the region, as per the official statement. With this, Amazon’s operations network in the state includes one new fulfilment centre, one sortation centre, over 200 I Have Space (IHS) stores, and more than 50 delivery stations. These investments have enabled Amazon to deliver more than two-times more products (YoY) same and next day to customers in Guwahati.
Amazon India unveiled ‘early deals’ ahead of the Amazon Great Indian Festival 2025, offering customers exciting pre-festival offers starting 13 September. Customers can explore lowest prices of the year on Amazon India over a vast selection of over one lakh products, exciting deals and offers, over 30,000 new offerings from the brands including Samsung, Apple, Intel, HP, Asus, Titan, HP, Libas, L’oreal and more.

