The storefront will feature badges on products that reflect applicable GST savings, making it easier for customers to identify and shop for these offers
As India implements the goods and services tax (GST) reforms, Amazon India has unveiled a dedicated storefront, Great Savings Celebration. The storefront will feature products with GST savings across categories such as home appliances, electronics, daily essentials, healthcare, fashion, and more.
The storefront will feature badges on products that reflect applicable GST savings, making it easier for customers to identify and shop for these offers. During prime early access, these badges read ‘prime deal + GST savings’ and during the main event ‘deal with GST savings’. In addition to GST savings and prime deals, customers will also find a wide selection of festive deals from sellers, affordability options, the company noted in an official statement.
Amazon has implemented mechanisms to help sellers transition smoothly to the new GST rates. Sellers remain responsible for ensuring the correct GST rates and Product Tax Codes (PTCs) are applied to their products, and Amazon is supporting them with tools and guidance to review and maintain accuracy across their listings, the statement noted.
Wherever possible, Amazon is automatically updating GST rates and PTCs on sellers’ listings for select product categories. While sellers on Amazon India continue to have complete control on pricing of products, the company is enabling them to conveniently pass on benefits of GST reductions to customers in applicable product categories, the statement added.
This Amazon Great Indian Festival (AGIF), shoppers can explore over one lakh products and over 30,000 new launches from leading brands such as Samsung, Apple, Intel, Titan, Libas, and L’Oréal. The statement further emphasised that customers can also enjoy a 10 per cent instant discount on SBI credit and debit cards and equated monthly instalment (EMI) transactions, exclusive offers from other leading banks.
