India’s Beauty Consumer Getting Smarter & Faster, Nykaa’s 2025 Data Shows
The year-end shopping data by Nykaa indicates that consumers chased what was viral, sampled what was trending and moved fast
The year-end shopping data by Nykaa indicates that consumers chased what was viral, sampled what was trending and moved fast
The study reveals that sustainability is gaining undeniable traction, but brands must keep it affordable, accessible and authentic to win trust
The storefront will feature badges on products that reflect applicable GST savings, making it easier for customers to identify and shop for these offers
While printed MRPs on some products may reflect older GST rates, customers will be charged lower prices as per the laminated price lists, company says
A report says that consumers are gravitating toward platforms that not only offer competitive prices but also inspire confidence through established trust and robust consumer protection
Reports note that prices across Bata outlets now cost 7 per cent less, as the company is absorbing the differential to pass on savings to consumers
The report states that 52 per cent consumers are switching to private labels, with 70 per cent agreeing that these brands are increasingly providing better quality products
The report states that 88 per cent of customer experience (CX) leaders in India report a positive return on investments (ROI) from their artificial intelligence (AI) tools in CX
The report emphasises that retention and repeat purchases are key to sustained profitability, particularly as customer acquisition costs (CACs) rise across the region
India imported 1.2 million tonnes of vegetable oils in January 2024, 28 per cent lower than it shipped in the same month last year at about 1.7 million tonnes, data compiled by The Solvent Extractors’ Association of India (SEA) showed on Monday. Of the total imports, it consisted of 1.19 million tonnes of edible oils […]