The company plans to deploy the new funds to expand its partner manufacturing network and strengthen supply chain capabilities.
Anveshan, the Gurugram-based direct-from-farm food brand, has secured Rs 48 crore in its Series A funding round led by Wipro Consumer Care Ventures, with participation from existing investors DSG Consumer Partners, Titan Capital Winners Fund. The company plans to deploy the new funds to expand its partner manufacturing network and strengthen supply chain capabilities.
The round includes primary and secondary capital, enabling partial exits for some early investors and employee stock ownership plan (ESOP) buybacks for employees. The company has crossed a Rs 100 crore net revenue run rate in financial year 2025 (FY25), growing at 80 per cent year-on-year (YoY), as per the official statement. It eyes enhancing its tech-enabled traceability platform, and accelerate branding and marketing efforts.
“The brand is at the forefront of the minimally processed revolution in oils and ghee, perfectly aligned with our belief in healthy living as a core consumer theme. The brand has scaled over 10 times since our first investment, with top-decile capital efficiency, sharp category focus, and a disciplined SKU strategy, emerging as a leader across digital channels,” said Hariharan Premkumar, Managing Director, DSG Consumer Partners.
While growth has been rapid, the company stated that it has maintained a strong focus on unit economics and sustainable expansion. As Anveshan is targeting Rs 500 crores in revenue over the next few years, it aims to build not just for scale but for long-term, cash-efficient growth.
“We did not just want to build a food brand; we wanted to rebuild trust by making food that is clean, traceable and rooted in the wisdom of our Indian traditions. Today’s conscious consumers don’t just want taste; they want truth on their plate,” said Anveshan Founders.
With over 1.5 million customers served, a growing pan-India presence, Anveshan is seeking to position itself as a leader in the new wave of conscious Indian consumption.
