Actor Triptii Dimri, who is the company’s first-ever brand ambassador in the country, also marked the ocassion
Victoria’s Secret, the retailer of fashion-inspired lingerie, loungewear, sport collections, fine fragrances, body care, has expanded its retail presence in India with a new store in Pune. Actor Triptii Dimri, who is the company’s first-ever brand ambassador in the country, also marked the ocassion.
Located in the Phoenix Marketcity Shopping Mall in one of Pune’s Viman Nagar, the store features a design that aims to provide a unique layout as well as streamlined navigation to guide customers, as per the official statement. The store’s product offerings include Victoria’s Secret bras, panties and sleepwear across a multitude of collections, including its recently introduced summer signature and cool air collections, as well as classics such as Body by Victoria, t-shirt and dream angels collections.
The company said that shoppers can select from a multitude of Victoria’s Secret accessories as well as beauty products, including their popular fine fragrances, scents and mists. Victoria’s Secret’s best-selling fine fragrance, Bombshell Eau de Parfum, is also included in the store’s offerings.
In April 2026, the company appointed actress Triptii Dimri as its first-ever Indian brand ambassador. Alongside the appointment, the brand has unveiled a teaser of its upcoming Summer Signature campaign through a visually led digital film.
The campaign places Dimri at the centre of a narrative that reflects the brand’s evolving focus on individuality and self-expression. Shared by the actor on social media, the film features her in distinct looks styled by Anaita Shroff Adjania, moving across moods that blend sleepwear, casual styling and statement fashion.
