The latest offerings include the Urban Oasis Spring/Summer 2027 collection, a new suiting range, ethnic wear and an expanded denim proposition
Arvind, a textile manufacturer and the flagship company of the Lalbhai Group, is expanding its menswear portfolio with new collections across suiting, ethnic wear, AD Denim and AD Ready-to-Wear, as it broadens its offering across formal, occasion and everyday dressing.
The latest offerings include the Urban Oasis Spring/Summer 2027 collection, a new suiting range, ethnic wear and an expanded denim proposition focused on contemporary design, comfort and fabric innovation.
The AD Ready-to-Wear’s Spring/Summer 2027 collection, Urban Oasis, features cotton and linen fabrics, lightweight textures and relaxed silhouettes, with shirts, camp collars, overshirts and denim forming the core offering. The collection is aimed at versatile dressing across urban and resort settings.
Arvind’s new suiting range uses premium poly-wool fabrics and updated tailoring, while its ethnic wear collection expands the company’s offering for festive and celebratory occasions. AD Denim focuses on fit, fabric innovation, elevated finishes and contemporary styling.
“Consumer expectations today are evolving rapidly. They seek brands that combine quality, innovation, versatility and personalised experiences. Our latest collections reflect this evolution by bringing together our heritage in fabrics with contemporary design and category innovation,” stated Pranav Dave, Chief Business Officer, Retail & Knits, Arvind.
Premiumisation Without Losing The Value Proposition
Arvind is seeing consumers increasingly trade up to better and more premium fabrics as rising purchasing power changes spending patterns, but the company is not looking to push prices beyond what customers perceive as value, Dave told BW Retail World. He added that the company’s strategy is to premiumise products while retaining a strong value-for-money proposition across both fabrics and ready-to-wear.
The company is also leaning on its existing customer base for growth, with repeat consumers spending nearly twice as much as new customers. Dave emphasised that the focus is therefore not only on acquiring new consumers but also on getting existing customers to increase their spending across categories.
The company is simultaneously expanding its physical footprint, adding 40 to 50 stores annually. From a current base, the company expects to add another 130 to 140 stores over the next three years. Store profitability remains a key metric, with the company looking for higher spending per visit as it builds a broader menswear proposition, he explained.
