Presently, Ayuvya has 20 SKUs under its label, with plans to expand into other areas, such as children’s supplements and adult solutions to chronic illnesses
Ayuvya, a player in the health and wellness industry, has mapped out its growth pathway for the present financial year, with a revenue target of Rs 120 crore. Presently, Ayuvya has 20 stock-keeping units under its label, with plans to expand into other areas, such as children’s supplements and adult solutions to chronic illnesses.
The company reported an estimated revenue figure of Rs 51.5 crores last year, while recently recording Rs 80 crores worth of revenue annually as a result of the increasing demands from consumers and higher penetration in the market.
“Our experience so far has been a period of sustained growth and growing trust from consumers in our offerings. With increasing awareness regarding preventive healthcare, there are several opportunities for us to enter the market with products in important categories like children’s nutrition and chronic condition management,” stated Pawanjot Kaur, the Co-founder of Ayuvya.
The company said that apart from focusing on research and development of products, it is also leveraging its digital platform to reach out to more people and make it convenient for them to access its products.
Founded in 2019, the New Delhi-based Ayurvedic wellness brand seeks to offer a wide range of health, nutrition and personal care solutions and has a customer base of over 20 lakh users and adopts digital-first approach.
