The company has unveiled Godfather Mafia and Godfather Revenge, as the premium fragrance category continues to see increased traction
As the demand for fragrances continues to rise in the country’s personal care market, Beardo has expanded the portfolio of its Godfather range. The company has unveiled Godfather Mafia and Godfather Revenge at the Flipkart Glam Up Fest 2026 in New Delhi and Amazon Beautyverse in Mumbai.
The company said that Godfather Mafia is created for the man who naturally draws others’ attention to him. The Godfather Revenge perfume will be available in a 100 ml bottle, priced at Rs 1,700. The product features actor Danish Pandor as the face of the campaign.
“With Godfather Mafia and Godfather Revenge, we wanted to take this universe to a new level, with unique personalities that echo confidence, influence, and individuality. These launches expand our premium fragrance offer and demonstrate our commitment to delivering memorable scent experiences to the modern Indian man,” said Siddhartha Roy, Chief Business Officer, Beardo.
Sharing more details, the company noted that Godfather Revenge embodies the two qualities of tranquil confidence and a tough exterior. The tagline “the man who will never be forgotten, the man who walks by in silence and leaves behind fear” is aimed at capturing the mystery and strength contained within the perfume bottle, the company claimed.
The company mentioned that Godfather has turned into one of Beardo’s most loved franchises, with a bottle selling every 15 seconds and a loyal fanbase.
