Through this collaboration, Fynd is enabling Being Human Clothing to streamline order management, customer experience and catalog operations
Fynd, an artificial intelligence (AI) native retail technology company backed by Reliance Retail Ventures, has entered into a partnership with Being Human Clothing, a fashion and lifestyle brand, to power its end-to-end digital commerce and operations ecosystem.
Through this collaboration, Fynd is enabling Being Human Clothing to streamline order management, customer experience and catalog operations using a unified, AI-driven platform. To enhance customer experience, Being Human Clothing leverages Kaily, Fynd’s AI-powered customer communication platform, to manage ecommerce support across WhatsApp, email and chatbots.
“As our digital commerce footprint continues to expand, it was critical for us to work with a partner that could bring scale, stability, and intelligence to our operations. Fynd’s unified platform has helped us streamline order management, strengthen customer engagement across channels, and significantly improve the speed and quality of our catalog operations,” stated Vivek Sandhwar, Chief Operating Officer, Being Human Clothing
As part of the partnership, Being Human Clothing has implemented Fynd’s comprehensive commerce operating layer to streamline both front-end and back-end workflows. The solution includes a centralized Order Management System (OMS) that manages the complete order lifecycle across Being Human Clothing’s D2C website and multiple marketplaces.
“With Being Human, our focus has been on embedding AI and automation across commerce operations, customer experience and catalog management. The ability to seamlessly handle a six time spike in orders without operational stress reflects the strength of a truly integrated platform,” highlighted Ragini Varma, Chief Business Officer, Fynd.
During peak seasonal sales, Fynd’s integrated platform enabled Being Human Clothing to manage elevated order volumes smoothly. Through this partnership, Fynd acts as a single technology and operations partner for Being Human Clothing, the official statement added.
