In addition to introducing cafés, Blue Tokai and Ambrosia Gulf are also introducing their fast-moving consumer goods (FMCG) segment in the region
Aimed at expanding into the Gulf Cooperation Council (GCC) market, Blue Tokai Coffee Roasters, a specialty coffee brand, has entered into a strategic partnership with Ambrosia Gulf, which will serve as the master franchisee for the GCC region, beginning with a flagship introduction in the United Arab Emirates (UAE).
With over 175 cafés across India and an international presence including cafés and a roastery in Japan, this partnership marks Blue Tokai’s official entry into the Middle East. The brand will bring its signature farm-to-cup coffee experience to a new and discerning audience across the Gulf.
Ambrosia Gulf is part of the broader Ambrosia Foods Group, which is backed by Pulsar Capital, a mid-market investment firm with geographic footprint across India, the Middle East, and other emerging markets.
“It is an exciting time for Blue Tokai as we grow beyond India into a market that appreciates traceability, craft, and community. Ambrosia Gulf brings deep operational insight and a strong local understanding of consumer expectations. We are confident they are the right partners to build a vibrant network of Blue Tokai cafés across the region,” stated Matt Chitranjan, Co-founder and Chief Executive Officer (CEO) of Blue Tokai.
In India, Ambrosia is currently operating Papa Johns, with its first outlet set to open in September 2025. In the GCC, Ambrosia Gulf manages the Biryani By Kilo franchise. In addition to introducing cafés, Blue Tokai and Ambrosia Gulf are also introducing their fast-moving consumer goods (FMCG) segment in the GCC.
“We are excited to bring Blue Tokai to the UAE and share its incredible coffee story with the region. We are focused on building brands that prioritise quality, authenticity, and customer experience, values that Blue Tokai exemplifies,” highlighted Vish Narain, Executive Chairman of Ambrosia Gulf.
The partnership will bring Blue Tokai’s full portfolio of offerings to the region, catering not only to café consumers but also to the HoReCa (Hotels, Restaurants, Cafés) and direct-to-consumer (D2C) channels, significantly broadening the brand’s footprint and accessibility across markets. The official statement noted that the first Blue Tokai café in the UAE is scheduled to open in the fourth quarter of 2025.
