This seeks to enable aspiring entrepreneurs to open a full-service dine-in outlet with Rs 24 lakh investment. The brand co-invests Rs 20 lakh per outlet
Burger Singh, a homegrown burger chain, has unveiled a new owner-partner franchise model, enabling aspiring entrepreneurs to open a full-service dine-in outlet with Rs 24 lakh investment. The brand co-invests Rs 20 lakh per outlet, significantly lowering the entry barrier for hands-on operators across metros, mid-sized towns, and emerging cities alike.
With this move, the brand is aiming to expand to 50 stores in three months, driven by local operators with deep community connect and operational ownership, as per the official statement.
After scaling to over 180 outlets across 80 cities, Burger Singh found that its highest-performing stores were those run by on-ground operators. The owner-partner model builds on that insight, blending financial accessibility with active involvement, the brand stated.
“Our focus is on empowering committed local operators. For those dedicated to excellent customer service and willing to collaborate closely, we offer partnership, investment, and growth opportunities,” highlighted Kabir Jeet Singh, Founder and Chief Executive Officer (CEO), Burger Singh.
As far as the store format store is concerned, the brand stated that the compact dine-format ranges between 250 to 350 square feet, with 16 to 20 seats. The expected payback time is 20 to 24 months. The brand stated that the support that will be provided includes real estate scouting, kitchen setup, training, staffing, backend operations, and local marketing.
When the brand previously reduced its capex, it saw rapid traction, 25 new franchise sign-ups in 35 days, with 76 per cent coming from emerging cities. This reinforced the potential of smaller markets and the hunger among local entrepreneurs for serious business opportunities, it said.
