The rollout expands Campus Activewear’s portfolio beyond sports and athleisure, as the new collection seeks to offer an alternative to conventional formal footwear
Campus Activewear, a sports and athleisure footwear brand, has marked its entry into the growing neo-casual footwear category with ‘Élan by Campus’. This marks the company’s latest step in building lifestyle relevance through fashion-first storytelling.
The rollout expands Campus Activewear’s portfolio beyond sports and athleisure to address evolving consumer preferences and lifestyle needs. Designed for men who move across different moments of life, Elan by Campus seeks to offer an alternative to conventional formal footwear, blending style with all-day comfort, the company mentioned in its official statement.
“Elan by Campus marks an important step in our portfolio evolution and reflects our strategy of addressing emerging consumer needs through relevant product innovation. As the neo-casual category gains momentum, Elan strengthens our presence in a growing segment with a premium, versatile offering for aspirational consumers,” stated Nikhil Aggarwal, Whole Time Director and Chief Executive Officer, Campus Activewear.
The Élan by Campus collection will be available on the company’s website, major ecommerce platforms, including Amazon and Myntra and retail outlets across the country. Marking the category expansion is the brand’s latest campaign, ‘most elegant man in town’, fronted by actor Jim Sarbh.
“What I like about Elan by Campus is that it approaches style in a way that feels effortless and authentic. It combines elegance, comfort and versatility without being loud or overdone. For me, the right footwear has the ability to complete a look and add confidence in a subtle yet meaningful way, and that is what makes this association feel like a natural fit,” said Jim Sarbh.
