Luxor Crayola products will be manufactured in India and the range will be available nationwide across all channels including leading ecommerce and quick commerce platforms
Luxor Writing Instruments, a stationary and writing instruments company, has notified a long-term strategic partnership with Crayola LLC, an American brand in children’s creative expression and art products. It marks the official entry of the global brand in India.
At a time when children are growing up in increasingly digital environments, the partnership aims to encourage hands-on creativity and imaginative play, while supporting learning, confidence and self-expression among young learners, the official statement added.
Pete Ruggiero, President and Chief Executive Officer, Crayola LLC, said “India represents one of the most dynamic and inspiring creative markets in the world today. With a young population, a strong education ecosystem, and a deep cultural appreciation for art and expression, it is a natural next step in Crayola’s global journey.”
Luxor Crayola products will be manufactured in India, marking a crucial step in the brand’s global journey. The statement noted that the co-branding of ‘Luxor Crayola’ underscores the confidence Crayola places in Luxor’s manufacturing ability and marketing acumen, as this is the first time in Crayola’s history that the brand has adopted a sub-branding approach.
“Bringing Crayola to India is a defining step in Luxor’s long-term vision to strengthen the creative and colouring category in this market. As a company that has shaped how India writes and expresses itself for over six decades, Luxor sees a growing need to integrate creativity more deeply into everyday learning,” highlighted Pooja Jain Gupta, Managing Director, Luxor Writing Instruments.
The range will be available nationwide across all channels including leading ecommerce and quick commerce platforms.
