The company will utilise the fresh capital to fuel expansion into new markets, strengthen its digital and offline presence
WaterScience, a brand in non-drinking water filtration, has secured Rs 1.4 crore in funding from Velocity, a growth capital platform backed by Peter Thiel’s Valar Ventures. The investment will enable WaterScience to accelerate its growth trajectory, strengthen brand marketing initiatives, and introduce new product categories to become a 360-degree water solutions company.
Currently, WaterScience products are present in over two million Indian homes, and the company is aiming to add one million more homes in the current financial year (FY26). WaterScience, which pioneered the shower and tap filter category in India, offers more than 40 products across categories including shower and tap filters, appliance filters, kitchen filters, water softeners, and whole-house filtration systems for hard water, chlorine and other contaminants, the company said in a statement.
“With Velocity’s support, we will scale faster and innovate across new categories, ensuring that WaterScience continues to set the benchmark for water solutions in India. Having already reached two million homes, we are excited to add another one million this year,” stated Pavithra Rao, Co-founder, WaterScience.
The company noted that the non-drinking water filtration segment which accounts for 95 per cent of household consumption through bathing, washing, and cleaning activities, largely remains unaddressed. With hard water affecting 70 per cent of Indian homes, the market for whole-home water solutions is projected to grow at 15 per cent compounded annual growth rate (CAGR) through 2028, it said.
“We have a long-standing partnership with WaterScience, a true category creator in India’s water solutions space. Their growth trajectory and focus on innovation demonstrate a strong commitment to addressing the vast need gap in non-drinking water filtration. We are proud to have been part of their journey and look forward to supporting their next phase of expansion,” highlighted Atul Khichariya, Co-founder and COO, Velocity.
With a 70 per cent Year-on-Year growth and strong presence across marketplaces like Amazon, Flipkart, Shopify, and more than 1,000 offline retailers, WaterScience will utilise the fresh capital to fuel expansion into new markets, strengthen its digital and offline presence, and power innovation for the next phase of growth.
