Emami expects rural demand recovery, urban premiumisation and digital adoption to support growth, while new-age businesses target a 25 per cent share of turnover by FY30
Emami expects a recovery in rural consumption and continued premiumisation in urban markets to support growth, while its expanding portfolio of new-age consumer businesses is expected to become a larger contributor to overall turnover.
Speaking at Emami’s annual general meeting, Founder and Non-Executive Chairman S Goenka said favourable monsoon conditions, improving agricultural output and rising affordability were supporting a revival in rural demand.
“A substantial part of Emami’s business is linked to rural India, where our brands carry decades of trust and reach. As rural purchasing power recovers and GST rationalisation widens access to organised categories, we believe Emami is structurally positioned to capture a disproportionate share of that recovery,” Goenka said.
He said changing consumption patterns in urban markets were creating further opportunities, particularly through premium products, wellness-focused offerings and trusted brands. Increasing digital adoption is also influencing consumer behaviour across categories, he added.
“The convergence of rural recovery, urban premiumisation, digital adoption and wellness-led consumption gives us a powerful runway for growth,” Goenka said.
Strategic Investment Portfolio
Emami is increasing its focus on non-seasonal categories, digital capabilities and new-age consumer platforms as part of its long-term growth strategy. The company’s strategic investment portfolio includes health and wellness company Axiom Ayurveda and digital-first brands Vedix and SkinKraft through IncNut Digital. The portfolio contributed around 6 per cent of consolidated turnover in FY26.
Emami expects the contribution to increase to around 16 per cent of turnover in FY27 and reach approximately 25 per cent by FY30.
“In FY26, our strategic investments contributed around 6 per cent of consolidated turnover, and we expect them to contribute around 16 per cent in the current financial year. Over the coming years, we expect this portfolio to scale to approximately 25 per cent of turnover by FY30, emerging as a meaningful growth driver within our overall portfolio,” Goenka said.
The chairman said Emami was entering its next phase with a broader portfolio and stronger digital capabilities, alongside a stronger financial position and greater focus on execution.
The company enters its next phase “more diversified, more digitally capable, financially stronger and more disciplined than at any point in its history”, Goenka added.
Overseas Growth Plans
Emami also sees long-term opportunities in international markets, particularly Bangladesh, the Middle East and Africa. Goenka said the company would continue to invest in localisation, manufacturing capabilities and consumer-centric strategies in these markets.
He said India remained among the large economies showing steady growth despite global uncertainties, supported by domestic consumption, infrastructure investment and policy stability.
“The road ahead will bring new opportunities and new challenges alike. But with the strength of our brands, the commitment of our people, the trust of our consumers, the confidence of our shareholders and the discipline of our execution, I am confident that Emami is well positioned for the future,” Goenka said.
The company’s growth strategy therefore rests on multiple drivers, including rural consumption, urban premiumisation, wellness-led demand and digital adoption. Emami also expects its strategic investments to become a significantly larger part of the business by FY30.
