The Chairperson notes that the world’s biggest beauty brands are betting big on India as it rapidly becomes a key market
Emphasising that Nykaa has delivered another year of strong performance in the financial year 2025 (FY25), Falguni Nayar, the Chairperson of Nykaa, has stated that the company’s year-on-year (YoY) growth story is underscored by consistent expansion in its omnichannel business, along with increased diversification over the last five years.
Addressing the 13th annual general meeting (AGM), the Chairperson highlighted that in FY25, the Indian ecommerce market reached USD 60 billion, with beauty and fashion categories making up a significant 35 per cent of that entire mix. Looking ahead, this market is set to reach USD 190 billion by FY30.
“In just five years, we have grown our gross merchandise value (GMV) six times over and today our beauty vertical stands at roughly 75 per cent and fashion makes up for the remaining 25 per cent. To sum it up, FY25 has been a milestone year for us. We closed FY25 with over USD 1.8 billion in GMV across all our platforms,” the Chairperson said.
The Chairperson added that the company’s beauty vertical had an impressive year, reaching a GMV of close to Rs 11,800 crore. This represents a 30 per cent YoY growth and a five-times growth in the last five years. “We have a cumulative customer base of over 34 million, who placed more than 54 million omnichannel orders in FY25,” Nayar noted.
“The world’s biggest beauty brands are betting big on India as it rapidly becomes a key market — evident from the number of global brands we launched in last few months. This momentum will only accelerate, as we continue to play a crucial role and remain the partner of choice for global brands to build their business in India,” Chairperson noted.
During the address, the Chairperson mentioned that they have crossed the 250 stores milestone, making them the largest network of beauty specialty stores in India, with a presence in 82 cities. The physical retail business is not only expanding its footprint, but it is also doing so profitably, the Chairperson added.

