Sachin Kataria’s mandate includes defining and executing a high-impact go-to-market strategy across skincare, makeup, haircare, wellness, and emerging indie labels
Quick commerce platform Slikk has appointed Sachin Kataria, the former Nykaa Vice President (VP), as Head of Beauty and Personal Care (BPC) segment. Kataria will be spearheading Slikk’s foray into the booming beauty and wellness category
With over 17 years of experience, Kataria brings deep expertise across beauty, personal care, wellness, and consumer tech. From scaling legacy businesses to building direct-to-consumer (D2C) brands, he has held leadership roles across the entire consumer lifecycle, as per the official statement, which noted that his most recent stint as VP at Nykaa saw him shape private-label strategy and drive category expansion.
“Sachin’s depth of experience in building and scaling consumer businesses makes him the ideal leader to build our beauty and personal care vertical. His deep expertise in the beauty and personal care category, paired with the rigour to build a zero-to-one journey from the ground up, will empower us to rapidly scale our beauty, daily self-care, and wellness offerings,” highlighted Akshay Gulati, Co-founder of Slikk.
In his new role at Slikk, Kataria will lead the introduction and expansion of the beauty and personal care (BPC) vertical as part of the founder’s office. His mandate includes defining and executing a high-impact go-to-market strategy across skincare, makeup, haircare, wellness, and emerging indie labels.
The brand emphasised that he will focus on building a sharp assortment strategy, forging strategic partnerships with legacy brands and D2C innovators, and collaborating cross-functionally across tech, product, growth, and ops to deliver a seamless and delightful customer experience.
Sachin Kataria noted, “I have always believed that beauty is deeply personal, but it is also rapidly evolving. Slikk’s model offers a unique opportunity to reimagine how beauty can be discovered, experienced, and delivered. I am excited to build this vertical from the ground up, and collaborate with the most exciting brands.”
The startup recently raised USD 10 million (Rs 85.12 crore) in its series A round led by Nexus Venture Partners. The round also saw participation from its existing investor Lightspeed.
