The startup will use the capital to strengthen its talent pool, expand serviceability in existing geographies, and create technology for further optimising its supply chain
Handpickd, a zero-stock fresh commerce startup, has raised USD 15 million in a series A funding round led by Bertelsmann India Investments (BII), with participation from Titan Capital Winners Fund (TCWF) and existing investors.
The startup will use the capital to strengthen its talent pool, expand serviceability in existing geographies, and create technology for further optimising its supply chain. Fresh fruits and vegetables is a USD 80 billion category within India’s USD 600 billion grocery market, and the only segment where consumers still step out due to quality and trust concerns, the company noted.
Discussing the complexity of building in a highly perishable category, Anant Goel, Founder and Chief Executive Officer (CEO) stated, “It helps not to have any warehouses, cold storages or dark stores! By inverting the demand-supply equation, we are giving customers exactly what they want while systematically killing wastage in the entire supply chain, at scale and profitably.”
The platform’s biggest differentiator is hyper-personalisation, or match-making, as coined internally at Handpickd. Customers specify ripeness, size, sweetness, crunch, or pesticide-free options for their pick of fruits and vegetables.
