Offline revenue contribution is set to increase from 20 per cent to 40 per cent, owing to a higher presence and demand in tier 2 and 3 cities
Goboult, a wearables and audio brand, has notified a multi-year growth strategy focused on premiumisation, profitability, and long-term brand strength. After closing financial year 2025 with revenues of roughly 800 crore, the company is now eyeing Rs 3,000 crore in revenues by the financial year 2027 and 2028.
A key driver of the company’s momentum has been a long-term partnership with Mustang, which has evolved into a core pillar of the company’s premiumisation strategy. Now entering its third year, the partnership has expanded beyond audio into a broader ecosystem spanning wearables and audio.
As part of this series expansion, the company has introduced a new Mustang-led range comprising three smartwatches, Stallion, Racer, and Muscle, along with the Mustang Sprint TWS.
“We are building toward a Rs 3,000 crore wearables and audio business by FY27 / FY28 after closing FY25 at roughly Rs 800 crore. What sets this next phase apart is how we are doing it. We are the first Indian wearables brand to build a deep, design-led partnership with a global automotive performance icon like Mustang,” stated Varun Gupta, Co-founder, Goboult.
The Mustang series marks an extension of Goboult’s premium offerings and shows a clear signal of how the company is shaping its product roadmap, the official statement added. The portfolio has also gained steady traction, with Mustang-led products expected to scale from approximately Rs 2 crore to Rs 12 crore over the next phase.
Currently, Goboult derives approximately 70 per cent of its revenue from audio and 30 per cent from wearables. Going forward, wearables are likely to account for a significantly larger share as Goboult expands into the mid-premium and premium segments. Premium and mid-premium items are planned to contribute around 70 per cent by FY26. Offline revenue contribution is set to increase from 20 per cent to 40 per cent, owing to a higher presence and demand in tier 2 and 3 cities.
“At this stage of our journey, we are focused on creating products that people genuinely aspire to own. As premium and mid-premium products become a larger part of our portfolio, the Mustang collection reflects the standard we’re setting for ourselves and the industry. Every design and technical choice is made to create products that feel considered, confident, and built for everyday use,” highlighted Tarun Gupta, Co-founder, Goboult
Looking ahead to 2030, Goboult has a global expansion planned across the United States of America, Europe, Southeast Asia and East Asia. Over the coming months, the emphasis will be on careful expansion, premium positioning, and developing a portfolio that can sustain growth without excessive discounting.
