The fresh capital will be used to expand clinics and services, grow the veterinary ecosystem, enhance personalisation and community-led support for pet parents
Supertails, an integrated pet care platform, has raised USD 30 million in a funding round led by Venturi Partners, with participation from Nippon India Alternative Investments, Titan Capital Winners Fund and existing investors including Fireside Ventures, RPSG Capital Ventures.
The fresh capital will be used to expand clinics and services, grow the veterinary ecosystem, enhance personalisation and community-led support for pet parents and strengthen fulfilment capabilities as the company scales across urban India. The company has opened four clinics and grooming centres in Bengaluru with facilities extending to 24-hour service, IPDs, advanced labs and modern operation theatres and is on track to increase its coverage across multiple cities.
“We are seeing a clear shift from pet ownership to pet parenting, where people want consistent support across nutrition, health, grooming and everyday decisions. Our focus is to build the rails for this category, clinics, vets, fast access to essentials, and personalised guidance informed by a pet’s life stage. This funding helps us scale our ecosystem responsibly, while continuing to improve how pet parents experience care,” stated Vineet Khanna, Co-founder, Supertails.
Supertails has also rolled out quick delivery services in Bengaluru, offering over 30,000 products, including deep pharmacy coverage, with plans to expand rapid delivery to its top ten cities. The platform has expanded into fresh and home-style pet meals, pet parent essentials and onboarded 500+ brands such as Heads Up For Tails, Huggo Boss, Smylo, Vivaldis and Kong, as per the official statement.
The brand will will use the capital to strengthen its end-to-end pet care ecosystem across physical pet care services, digital platforms and fulfilment infrastructure. The official statement noted that the funding comes at a time when pet care in India is moving beyond occasional purchases and emergency visits toward everyday, long-term pet parenting.
