The program allows customers to exchange old appliances of any brand and receive value benefits when purchasing new Lloyd products
Selsmart, a sustainable exchange and recycling platform from Attero, has partnered with Havells India’s consumer durable brand Lloyd to bring the Lloyd eco exchange program, an initiative encouraging consumers to responsibly upgrade old appliances through a simple, transparent and rewarding exchange process.
The program allows customers to exchange old appliances of any brand and receive value benefits when purchasing new Lloyd products. The initiative is currently live across select Havells and Lloyd brand stores, and will be rolled out to partner retailers, making it accessible pan India across all markets where Selsmart operates.
The brand stated that the collaboration enables customers to exchange used appliances, receive instant valuation and apply it directly towards the purchase of new Lloyd air conditioners, refrigerators, washing machines, televisions and more.
“The Lloyd eco exchange program combines real economic value with sustainability, enabling customers to upgrade their appliances without worrying about disposal challenges. Through this partnership with Havells, we aim to accelerate circular economy adoption at a national scale and make eco-conscious choices more rewarding and accessible,” said Nitin Gupta, Co-founder and Chief Executive Officer (CEO), Attero.
The brand added that all products collected through the exchange program will be recycled using Attero’s proprietary technology. Once appliances are collected, they move through a combination of advanced mechanical, hydrometallurgical and pyrometallurgical processes that enable the extraction of high-purity metals such as copper, gold, silver and a wide range of critical battery materials, it added.
