With Sathya’s omnichannel reach through its online stores, Hisense India aims to tap into South India’s rapidly growing demand for electronics and appliances
Hisense India, a consumer electronics and home appliances major, has partnered with Sathya Agencies, one of South India’s largest retail chains. Through this collaboration, Hisense’s range of televisions, air conditioners, and upcoming products will now be available on all 375 Sathya showrooms spread across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Puducherry.
With Sathya’s omnichannel reach through its online stores, Hisense India aims to tap into South India’s rapidly growing demand for electronics and appliances, the company said in an official statement.
“With this expansion, we are not just building a retail network; we are building relationships. We want Hisense to be a name that is loved by every Indian family, backed by strong brand storytelling and a consistent customer experience,” said Pankaj Rana, Chief Executive Officer (CEO) of Hisense India.
“It enables us to offer the latest innovations across our showrooms and strengthens our promise of delivering modern, high-quality solutions for today’s evolving homes. We are confident this collaboration will create immense value for our customers across South India, and we look forward to building a strong, long-term relationship with the Hisense team,” highlighted Johnson Asaria, Managing Director, Sathya Agencies.
Hisense India has also taken significant strategic steps in recent years to boost its presence in the Indian market. The company has partnered with Epack Durable to set up a state-of-the-art manufacturing facility in India dedicated to producing air conditioners and home appliances using the brand’s proprietary technology and design expertise, alongside supporting the government’s Make in India initiative.
