Stricter construction norms and increasing consumer awareness are driving builders toward branded TMT bars, states Satish Kumar Agarwal
Fuelled by infrastructure development, urbanisation and government initiatives such as Smart Cities and affordable housing, as highlighted in the Union Budget 2025, Satish Kumar Agarwal, Chairman and Managing Director (MD) of Kamdhenu, a manufacturer and seller of branded TMT Bars in the retail segment has stated that the demand for branded TMT bars in India is poised for strong growth
Stricter construction norms and increasing consumer awareness about the importance of high- quality, certified materials are driving builders toward branded TMT bars for their superior strength and reliability, Agarwal highlighted in the company’s earnings statement for the third quarter of the current fiscal (Q3FY25).
“The demand for branded TMT bars in India is poised for strong growth, fuelled by infrastructure development, urbanisation, and government initiatives such as Smart Cities and affordable housing, as highlighted in the Union Budget 2025,” Agarwal stated.
Agarwal added that with a 20 per cent market share in the organised retail TMT bar segment, the company is well-positioned to expand its presence further. As India prioritises sustainable and resilient infrastructure, branded TMT bars will play a critical role, enabling it to capitalise on this growing demand in the years to come, as per the MD.
“We aspire to double our sales within the next four to five years, leveraging the combined strength of our franchise partners and in- house manufacturing capabilities to drive sustainable growth in the year to come,” Agarwal added.
Agarwal stated that they are confident that the rate of new franchisee additions will normalise going forward. Franchisees are drawn to their proven business model, which emphasises capital efficiency and operational excellence, enabling them to achieve significantly higher ASPs compared to unbranded sales. He highlighted that given the company’s robust brand and strong presence across key regions, supported by a large and well-established franchisee network, its commitment to excellence and quality remains critical to its operations.
