Starting this week, over 120 premium yet affordable products will be available for Instamart users across Bengaluru, Mumbai, New Delhi and Gurgaon
Aimed at enhancing lifestyle shopping, Swiggy Instamart, a quick commerce platform has onboarded Home Centre, a brand in the home décor and furniture segment. With this collaboration, Instamart will now be offering Home Centre’s extensive and curated product range in under 10 minutes, the company said.
Starting this week, over 120 premium yet affordable products will be available for Instamart users across Bengaluru, Mumbai, New Delhi and Gurgaon. The assortment includes daily kitchen essentials, elegant serveware and glassware, dining sets, smart home organisers and stylish home décor items such as table lamps, clocks and more, as per the official statement.
“Instamart is committed to expanding the boundaries of quick commerce. This partnership with Home Centre is a step towards delivering not just essentials, but high-quality lifestyle products on demand, instantly enhancing the homes and lives of our users, stated Amitesh Jha, Chief Executive Officer (CEO), Instamart.
With this, Instamart has now expanded into more options in aspirational lifestyle offerings, in addition to over 35,000 products across categories. Two years ago, Instamart began offering home and lifestyle essentials, such as pillows, blankets, and décor items.
Sitaram Kumar, CEO, Home Centre India, “At Home Centre, we have always placed consumer needs at the core of our product offering. Our partnership with Instamart represents an important step forward in meeting the demands of today’s fast-moving consumers, delivering faster, smarter service to match their evolving lifestyles.
The company added that the addition of Home Centre will enhance the platform’s appeal for urban consumers who increasingly prioritise instant, stylish, and convenient home upgrades.
