The platform will enable ten-minute delivery of a wide range of products across stores in Mumbai, Bengaluru, Hyderabad, and Gurgaon
Strengthening its growing household and lifestyle portfolio, Instamart, India’s pioneering quick commerce platform, has partnered with Home Stop by Shoppers Stop. With this collaboration, Instamart now offers over 100 curated Home Stop products for discerning online shoppers.
The platform will enable ten-minute delivery of a wide range of products across stores in Mumbai, Bengaluru, Hyderabad, and Gurgaon. The launch features a curated range of products spanning linen and furnishings, home décor, dinnerware, serveware, and kitchen storage. Offerings include artisanal candle holders, modern serveware, Buddha figurines, the company said in a statement.
“Since the launch of the Home & Lifestyle category on Instamart, we’ve witnessed robust growth in the segment. By closely understanding consumer preferences, we have prioritised expanding our assortment of lifestyle products. Our partnership with Home Stop marks a significant step towards making curated home décor and furnishings accessible to shoppers within minutes,” highlighted Manender Kaushik, AVP and Category Head – Instamart.
Instamart is now live across over 127 cities and offers expanded assortment through new megapods that stock up to 50,000 stock keeping units (SKUs). The platform also recently introduced Maxxsaver, a feature designed to unlock maximum savings and support more planned, affordable purchases for users across India.
“This partnership with Instamart marks a significant step in making the Home Stop experience instantly accessible through the power of quick commerce, allowing us to meet our customers at their doorstep, quickly and effortlessly. Together, we are reimagining how modern India discovers and shops for premium home living,” stated Kavindra Mishra, Managing Director and Chief Executive Officer (CEO), Shoppers Stop.
Instamart’s entry into the home and lifestyle segment started with essentials such as pillows, blankets, and décor accents. In 2023, items like blankets ranked among the most searched on the platform, the company said in a statement.
