The brand is looking to expand this unique experience to Mumbai, Bangalore, and Pune in the coming weeks
Breaking away from conventional perfume retail formats, Kult has unveiled a perfume trial-at-home service, starting with Delhi and Gurgaon. Designed as a curated store-at-home moment, the initiative brings over 150 full-sized branded perfume testers, carried in a multi-suitcase setup, guided by a trained fragrance expert.
The company stated that the service has quietly gone live in Delhi and Gurgaon, marking the beginning of what Kult envisions as a nationwide shift in how Indians engage with luxury fragrances.
“Our goal with this initiative was to rethink how India discovers luxury fragrances. The early response has been phenomenal, and we are excited to expand this unique experience to Mumbai, Bangalore, and Pune in the coming weeks. This is not just a service launch; it is a category rethink. We are making fragrance shopping joyful, social, and truly personal,” highlighted Karishma Singh, Chief Executive Officer (CEO) and founder of Kult.
The company emphasised that customers can invite friends and host a fragrance discovery evening, try everything at their own pace, with no pressure to buy. The brand added that on-the-spot purchases are available with 48-hour doorstep delivery.
