Inspired by Sweet Bean’s popular “I Want A Hug” series, the limited-edition collection features 21 eyeglass and sunglasses styles
Eyewear brand Lenskart has marked an exclusive collaboration with Pop Mart, the company behind the viral Labubu phenomenon. Marking Pop Mart’s first official collaboration in India, the partnership brings one of its most-loved character universes into the fashion accessories category.
Inspired by Sweet Bean’s popular “I Want A Hug” series, the limited-edition collection features 21 eyeglass and sunglasses styles. Designed to bring the charm of the Sweet Bean universe into everyday style, the collection aims to incorporate signature temple artwork, Sweet Bean branding, playful star-and-heart accents and character-inspired details across the range.
“Pop Mart is a global phenomenon that has defined the fashion trends of a generation. With this collaboration, we are officially bringing this cultural statement to India for the first time in history, and this partnership is only just the beginning,” stated Peyush Bansal, Co-founder and Chief Executive Officer, Lenskart.
Adding to the collectible experience, Lenskart Bitz frame purchases will include Sweet Bean-inspired magnetic Bitz charms packaged in surprise blind packets. The charms can be attached to compatible Lenskart Bitz frames, allowing consumers to personalise their look, the company claimed.
The Pop Mart x Sweet Bean “I Want A Hug” Collection is available across 1,000 Lenskart stores nationwide and on the company’s website from 1June 2026, with prices starting from Rs 3000, the company said in an official statement. The collaboration follows the rollout of Lenskart’s Pop Mart collections in Singapore and Thailand.
