The round was led by VC Grid and Rainmatter by Nithin Kamath, and investments will be directed towards product innovation, technology-led supply chain efficiencies
P-TAL (Punjab Thathera Art Legacy), a handcrafted copper, brass, and bronze brand, has raised USD 3 million in its series A round to bolster its presence in India and accelerate growth across global markets. The company is targeting Rs 150 crore Annual Recurring Revenue (ARR) within the next twelve months.
The round was led by VC Grid, bringing together a community of family offices and founders, including Ekamya Ventures, the Salarpuria Group, LNB Group and Rainmatter, the fund backed by Nithin Kamath of Zerodha.
“With this backing, we are poised to scale globally, reimagining what ‘Made in India’ means: craft that carries soul, design that speaks the future, and products that are healthy and last generations,” highlighted Aditya Agrawal, Co-founder and Chief Executive Officer (CEO), P-TAL.
Investments will be directed towards product innovation, technology-led supply chain efficiencies, and empowering artisan communities in India. The brand exports to the United States, United Kingdom, Europe, and the Middle East. Led by growing demand for sustainable, wellness-focused lifestyle products, the brand now aims to deepen expansion across these regions. Over the next three to five years, its international business is projected to contribute over 75 per cent of overall revenue, as per the official statement.
Connecticut Innovations, the United States-based venture firm, also participated, marking its first investment in an Indian company. The round saw participation from Anicut Capital, Zero Pearl VC, Jaipur Rugs Family Office, Ramakant Sharma (Livspace), Sanjay Kapoor (Genesis Luxury by Reliance), Avnish Anand (Caratlane), Shibam Das (Atomberg), and Dr Ritesh Malik (Innov8).
“P-TAL has built an ecosystem that honours traditional craftsmanship by empowering artisan families. It is remarkable that these artisans have increased their earning potential from about Rs 2,500 to Rs 60,000, with one of them even holding ESOPs in the company,” noted Nithin Kamath, Founder and CEO, Zerodha.
Building on its growing consumer traction, P-TAL also secured an all-sharks deal on Shark Tank India. This reinforced investor confidence in its potential to scale globally, the statement pointed out. The company’s revenues have climbed from Rs 5 crore ARR to Rs 50 crore ARR since its previous fundraise.
