The new facility offers an interactive experience for children aged 4 to 14, allowing them to step into the role of a production engineer and understand how packaged food is processed
LT Foods, a fast-moving consumer goods (FMCG) company in the consumer food space, has partnered with indoor edutainment theme park KidZania India, to bring a factory for its flagship brand Daawat. The factory is an experiential centre designed to educate and engage young minds on the journey of Basmati from farm to fork.
The new facility offers an interactive experience for children aged 4 to 14, allowing them to step into the role of a production engineer and understand how packaged food is processed. During a 25-minute session, participants are guided through different stages of the production line to gain a basic understanding of the processes involved in rice manufacturing, the company said.
“Our collaboration with KidZania India to launch the Daawat factory is a step towards creating meaningful experiences for young audiences, helping them understand the journey of one of the world’s most loved food brands while instilling values of quality, innovation and responsibility from an early age,” stated Ashwani Arora, Managing Director and Chief Executive Officer (CEO), LT Foods.
Arora explained that from paddy procurement and pre-cleaning to ageing, de-husking, de-stoning, colour sorting and final packaging, the experience offers a window into the craftsmanship and technology that goes into the making of the final product.
“This interactive experience, tracing the transformation from paddy to premium basmati, creates deeper understanding and meaningful engagement for children and families, while strengthening long term affinity with the brand. This partnership reflects LT Foods’ commitment to quality, innovation, and purposeful consumer engagement,” highlighted Sanjeev Kumar, Chairman, KidZania India.
