Over the next 16 to 18 months, the brand aims to achieve an annual recurring revenue (ARR) of Rs 100 crore in net revenue
Providing a boost to its expansion plan encompassing a wider digital presence as well as strategic alliances with established offline retail partners, Fur Jaden, a home-grown lifestyle luggage brand, has secured Rs 9.5 crore from Gruhas Collective Consumer Fund (GCCF) in pre-series A funding round.
The brand stated that the infusion of capital would be strategically allocated across four critical areas. This includes expanding organisational capabilities by building high-caliber professional teams to strengthen the current framework and also comprehensive brand-building initiatives.
Moreover, the investment will focus on expanding product lines and ranges within existing categories and scaling the retail presence across various online touch points while also exploring offline partnership opportunities.
“With this support, we are poised to accelerate our growth, expand our product offerings, and strengthen our retail network and team. We are excited to leverage this funding to drive innovation, enhance customer experiences, and solidify our position as a leading innovative luggage brand,” stated Sahil Bansal, Founder, Fur Jaden.
The Indian luggage, bags, and backpack market was estimated at around Rs 20,400 crore in 2024 and is projected to reach around Rs 29,900 crore by 2030, growing at a compounded annual growth rate (CAGR) of eight per cent from 2025 to 2030.
“Fur Jaden has built a strong foundation in the mass-premium segment, and we see a clear opportunity to elevate it into a truly aspirational brand. With Collective’s deep expertise in consumer engagement, storytelling and scaling brands in pop culture, we are excited to partner with Fur Jaden on this journey,” stated Vijay Subramaniam, Founder and Group CEO at Collective Artists Network.
Over the next 16 to 18 months, the brand aims to achieve an annual recurring revenue (ARR) of Rs 100 crore in net revenue. Simultaneously, over the next five years, the brand is focused on cementing its position as a leading home-grown lifestyle luggage brand with a robust pan-India presence.
