In his new role, Sinha will lead the strategy and growth of the company’s Metro and Mochi shoe stores
Footwear retailer Metro Brands has appointed Atul Sinha as President – Core Business. Sinha will lead the strategy and growth of the company’s Metro and Mochi shoe stores in his new role, the company said on Monday.
Sinha will focus on strengthening brand equity, deepening consumer engagement and driving operational excellence across channels for this division. He brings over two decades of leadership experience across retail, consumer goods and brand management, with deep expertise in sales, merchandising, category management, marketing and business strategy.
“Atul brings a unique blend of expertise across brand building, merchandising, retail operations and customer experience. Having successfully scaled large consumer businesses and led transformation across multiple functions, he will play a key role in sharpening the execution and positioning of our Metro and Mochi banners, accelerating performance and advancing our consumer proposition across the portfolio,” stated Nissan Joseph, Chief Executive Officer (CEO), Metro Brands.
Prior to joining Metro Brands, Sinha served as Chief Operating Officer at CaratLane, where he oversaw key functions including sales, merchandising, category management, marketing and international business. Earlier, he held leadership roles across category management, marketing and sales at Hindustan Unilever. Sinha holds a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.
“Metro Brands’ strong brand legacy and deep understanding of the Indian consumer have created a solid foundation for long-term growth. I look forward to partnering with the team to further strengthen the core business, elevate consumer experiences and unlock new growth opportunities across markets and channels,” said Atul Sinha, President – Core Business, Metro Brands.
