Prior to joining the company, Juneja served as Chief Executive Officer (CEO) of Crocs India Marketing, where he led the Crocs and Hey Dude brands
Strengthening its divisional leadership team, footwear retailer Metro Brands has appointed Manoj Juneja as the Chief Business Officer (CBO) of its sports division. The company had appointed Atul Sinha as President of Core Business this Monday.
Juneja has over 27 years of experience across the retail, footwear, fashion and consumer sectors. He brings extensive expertise in P&L management, strategy, omnichannel development and business transformation, having successfully scaled operations across multiple markets, the company said in an exchange filing.
Prior to joining the company, Juneja served as Chief Executive Officer (CEO) of Crocs India Marketing, where he led the Crocs and Hey Dude brands, driving growth through brand-led strategies and strengthening direct-to-consumer capabilities.
Previously, as Chief Operating Officer for Reebok India at Aditya Birla Fashion and Retail, he led the brand’s relaunch in India, building the organisation from the ground up and delivering strong growth. He has also held senior leadership roles at Adidas India, Timex Group India, LG Electronics and MIRC Electronics, where he drove business expansion, digital transformation and operational excellence across large-scale consumer businesses.
In an earlier exchange filing, the company mentioned that Sinha will focus on strengthening brand equity, deepening consumer engagement and driving operational excellence across channels for this division. He brings over two decades of leadership experience across retail, consumer goods and brand management, with deep expertise in sales, merchandising, category management, marketing and business strategy.
Prior to joining Metro Brands, Sinha served as Chief Operating Officer at CaratLane, where he oversaw key functions including sales, merchandising, category management, marketing and international business. Earlier, he held leadership roles across category management, marketing and sales at Hindustan Unilever. Sinha holds a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.
