To support its entry into the state, MEBL has partnered with two distributors and over 700 retailers across Goa
Mount Everest Breweries or MEBL has registered its presence in Goa, marking its entry into the state as its 13th market of operations. The move supports the company’s broader goal of expanding its presence to 20 states by the end of the current financial year, with a long-term ambition of achieving a 10 per cent national market share by 2029.
As part of its entry into the state, MEBL, part of the Associated Kedia Group, will introduce a portfolio of its key brands including Stok beer in both mild and strong variants, along with its whisky brand Hilfort, Nicobar gin and Lemount brandy. The portfolio is aimed at catering to consumers seeking quality driven beverage choices across retail and hospitality environments.
Stok, the company’s flagship beer brand, is positioned around the lifestyle philosophy of live the chill, reflecting a relaxed and experiential approach to social drinking. To support its entry into the state, MEBL has partnered with two distributors and over 700 retailers across Goa. The company’s portfolio will be available through both retail outlets and the Horeca segment, enabling broad access across the state’s hospitality and tourism ecosystem.
“Goa has always been a destination where consumers are open to discovering new brands and experiences. This expansion allows us to introduce a wider portfolio of our products while connecting with travellers and younger consumers who influence drinking preferences across the country,” stated Vedant Kedia, Whole Time Director, Mount Everest Breweries.
Goa, widely recognised as India’s premier tourism destination, attracts a large number of domestic and international travellers every year. The market presents a strong opportunity for brands to engage with a diverse and experience-driven consumer base while building national visibility among travellers and younger consumers, the company said.
