Backed by a focused unveiling plan, distinct packaging and a product line aimed at contemporary drinkers, Stok is positioning itself as a fresh option in Bengaluru’s beer lineup
Stok, a new premium beer from Indore-based Mount Everest Breweries, has made a refreshing debut in Bengaluru. Stok has entered the state of Karnataka with three carefully crafted variants, strong, wheat, and lager, brewed using premium ingredients such as German hops and high-quality millets.
The company highlighted that the range has been developed under the supervision of a seasoned master brewer who previously worked with United Breweries Kingfisher, bringing deep industry expertise to the product.
“Bengaluru felt like the right place to introduce Stok. It is a city that celebrates creativity and community, and an open mind towards new experiences. We wanted a beer that you would reach for when you want to relax with friends or celebrate something small. That is what ‘Live the Chill’ is about,” stated Vedant Kedia, Whole-Time Director, Mount Everest Breweries.
Vinod Babu G, Chief Executive Officer (CEO) at Mount Everest Breweries, said the introduction was a natural step in the brand’s growth. “Bengaluru has always embraced innovative beer experiences. Our goal was simple: give people a premium brew that’s inviting rather than intimidating. With three variants and draught coming soon, we are excited to be part of the city’s scene,” the CEO added.
Developed as a modern Indian interpretation of premium beer, Stok is crafted for a new generation of consumers who seek quality without the pretence. With demand for premium and differentiated beers rising across India, Stok sees a clear opportunity to grow. Backed by a focused unveiling plan, distinct packaging and a product line aimed at contemporary drinkers, Stok is positioning itself as a fresh, friendly option in Bengaluru’s beer lineup, the brand pointed out.
