The brand has also introduced Shantnu Nikhil Cricket Club (SNCC), marking the cricket-inspired apparel line’s first-ever entry onto an ecommerce platform
Myntra, a fashion, beauty, and lifestyle destination, has made a strategic addition to its Luxe portfolio with the introduction of S&N by Shantnu & Nikhil. The brand has also introduced Shantnu Nikhil Cricket Club (SNCC), marking the cricket-inspired apparel line’s first-ever entry onto an ecommerce platform.
S&N by Shantnu Nikhil represents Prestige Prêt, a refined extension of the couture house that translates its signature codes of sculpted structure, tailoring, and drape into a fluid, contemporary wardrobe of occasionwear, as per the official statement. The collection spans over 500 styles across menswear and womenswear, including tailored shirts, modern kurtas, dresses and gowns. Prices begin at Rs 12,500.
“At Myntra, we continue to strengthen our Luxe portfolio with brands that are shaping contemporary fashion consumption in India. The launch of S&N by Shantnu Nikhil, along with the introduction of SNCC on an e-commerce marketplace for the first time ever, reflects the growing customer appetite for designer-led fashion,” stated Venu Nair, Chief of Strategic Partnerships and Omnichannel, Myntra.
On the other hand, SNCC introduces a culturally rooted lifestyle proposition shaped by the enduring significance of cricket in India. Drawing from vintage cricket codes and clubhouse dressing, the line reinterprets sporting heritage through a sharper, design-led lens. The collection features over 70 styles across everyday essentials, including Yorker polos, quarter zippers, sweatshirts, shirts, jackets and stretch trousers. Prices begin at Rs 3,500.
“S&N by Shantnu Nikhil and Shantnu Nikhil Cricket Club represent two distinct yet connected expressions of our design philosophy, one rooted in modern celebration, the other in cultural lifestyle codes. With Myntra Luxe, we are able to extend both narratives to a wider audience, making our design language more accessible while retaining its intent, structure and individuality,” stated Shantnu and Nikhil.
The luxe segment continues to thrive in parity with the rising spending power of affluent Indian customers, the company said. Myntra Luxe, which houses leading international and Indian designer brands and labels in fashion, beauty and lifestyle, has been witnessing 50 per cent YoY growth in demand.
