Operating under a COCO (Company Owned Company Operated) model, NBC has outlined an ambitious national expansion roadmap, which includes reaching 400 stores by 2029, with next 100-store milestone by 2027
Quick Service Restaurant (QSR) coffee chain Nothing Before Coffee (NBC) has secured Rs 3.7 crore in on-air funding commitments on Bharat Ke Super Founders. The Jaipur-based brand underpinned a model focused on tier 2 and 3 markets, creating spaces that resonate deeply with India’s accessible coffee and youth culture.
“Our journey has always been about taking premium coffee to the heart of India, beyond metros, into the cities where young India is discovering its love for quality brews. The response on Bharat Ke Super Founders validates what we have built: a brand with strong unit economics, deep consumer connects, and a clear vision for profitable scale,” stated said Akshay Kedia, Co-founder of Nothing Before Coffee.
Operating under a COCO (Company Owned Company Operated) model, NBC has outlined an ambitious national expansion roadmap, which includes reaching 400 stores by 2029, with next 100-store milestone by 2027.
Beyond physical expansion, NBC is strengthening its revenue streams through strategic initiatives, which involves subscription-led growth with the newly introduced Super Coffee Pass. Originating in Jaipur, NBC has expanded its footprint to over 39 cities across 12 states.
The response from the investors and the viewership reinforces that our disciplined approach, profitable unit economics, 100 per cent Ebitda-positive stores, and a deep connect with young India is the right formula for sustainable national scale,” said Ankesh Jain, Co-Founder, Nothing Before Coffee.
