Charlie Smith will start in January and serve on Nothing’s executive team and oversee all global brand, image, marketing, communications, and store design
Nothing, a London-based consumer technology company, has notified that Charlie Smith, the Chief Marketing and Communications Officer at Loewe, is joining the company as Chief Brand Officer. Smith will serve on Nothing’s executive team and oversee all global brand, image, marketing, communications, and store design.
“Charlie has worked at the intersection of luxury, creativity and technology, building Loewe into one of the most culturally relevant brands amongst Gen Z in the world. Our vision is to create the most loved tech company for the next generation, and there’s nobody better placed than Charlie to help Nothing redefine what’s possible in consumer technology,” Pei highlighted.
Smith will start at Nothing in January, reporting to founder and Chief Executive Officer (CEO) Carl Pei. Under Smith’s leadership, Loewe was named Lyst’s hottest brand in Q2 of 2023 and 2024, and Q1 of 2025. He oversaw innovative collaborations with Studio Ghibli, On Running and Japanese ceramic duo Suna Fujita and orchestrated high-profile partnerships, the brand said in a statement.
“Over the last seven years, I have been fortunate to work with Jonathan Anderson, Pascale Lepoivre, and a fantastic team at Loewe. A great new era has begun under Jack and Lazaro, and while my chapter draws to a close, the brand will continue to go from strength to strength. I cannot wait to join Nothing and another visionary, Carl Pei. I look forward to working with him to challenge the status quo and establish a brighter future for technology,” Smith stated.
