The multi-year partnership outlines a phased localisation roadmap aimed at building scalable manufacturing capabilities in India
Nuuk, a new-age D2C home appliance brand, has entered into a multi-year strategic manufacturing partnership with Zetwerk as part of its long-term plan to build a scalable, high-quality, and cost-competitive manufacturing base in India. The partnership underlines Nuuk’s aim to build a manufacturing ecosystem aligned to global standards, localisation and long-term capacity building as it scales.
As part of this development, the brand has appointed Sanjiv Rangrass (Non-executive Independent Director, Zetwerk) as its Make-in-India Advisor. Zetwerk is expected to serve as Nuuk’s manufacturing partner for select home appliance categories, including fans, heaters and more, with a shared focus on progressive localisation and scalable production.
“For us, Make in India is not simply a tagline but a commitment to building and manufacturing in India at global standards. With the appointment of Sanjiv as our Make-in-India Advisor, it adds deep operating experience to this vision and strengthens our ability to build responsibly with quality at the core,” stated Gazal Kalra and Shalabh Gupta, Co-Founders, Nuuk.
The partnership will be guided by a structured roadmap including collaborative new product development, pilot manufacturing programs and the establishment of testing and reliability facilities that lay the foundation for quality-driven production, as per the official statement. Going forward, Nuuk aims to deepen its Make-in-India footprint across key appliance categories required for long-term scale.
“Nuuk represents a new generation of Indian consumer brands that are investing early in manufacturing depth. The partnership extends our shared approach towards building high-quality production in India. We believe it further reflects a commitment to developing globally competitive products from India, with an aim to build the systems and processes needed for sustained Make-in-India growth over time,” stated Rahul Sharma, Managing Director, Precision Business (Electronics), Zetwerk.
