A report reveals that the fast-moving consumer goods (FMCG) industry is projected to reach USD 778 billion by 2030
Emphasising that India’s fast-moving consumer goods (FMCG) industry is gearing up for its next wave of growth, a report has highlighted that 40 per cent of all FMCG consumption in India is expected to take place through online channels by 2030.
A report by Rubix revealed that the FMCG industry is estimated at USD 236 billion in 2024 and projected to reach USD 778 billion by 2030. India’s consumer goods exports are gaining traction, with the export shares of companies like Dabur, Emami, Marico, and Tata Consumer Products, touching 20 to 35 per cent in FY2025 amid rising global demand.
Exports of beverages and packaged foods grew at a healthy compounded annual growth rate (CAGR) of 16 per cent and 13 per cent, respectively, from the financial year 2022 to 2025. The rise of Indian-origin leaders like Priya Nair at Hindustan Unilever or HUL and Shailesh Jejurikar at P&G highlights the growing global recognition of Indian managerial talent in the FMCG industry, the report said.
The report explained that rural segment, despite accounting for just 35% of sector revenue, recorded 8.4 per cent year-on-year (YoY) volume growth in 2025 March quarter which was four times higher than the urban growth of 2.6 per cent in the same quarter. Established players are being challenged by regional and smaller brands as well as D2C and digital-first brands.
“India’s consumer goods exports are growing, with rising global demand for products like atta, poha, soya nuggets, noodles, soaps, and shampoos, driven by the growing popularity of Indian cuisine and lifestyle abroad,” the report pointed out.
Beyond traditional staples like basmati rice, newer items such as mustard oil, sunflower oil, besan, and personal care products are increasingly appealing to both the Indian diaspora and local consumers in foreign markets, the report added. In addition to this, strong export demand is also being supported by government initiatives, like export-focused Production-linked incentive (PLI) schemes for the food processing sector and millet-based products, which are helping drive export growth.
