The company is also expanding its physical footprint with upcoming flagship stores in four additional cities, including Gurugram and Mumbai
Culture Circle, a hype and luxury fashion app, has raised strategic funding from Ritesh Agarwal, Founder and Chief Executive Officer (CEO) of Oyo, at over Rs 100 crore valuation. The investment follows the brand’s appearance on Shark Tank India, where it secured a Rs three crore deal with Agarwal and Kunal Bahl.
The startup, which is already witnessing a four times growth in business, is currently valued at over Rs 400 crore. Culture Circle has over one million monthly users and over 4,000 know your customer (KYC) verified sellers.
“Culture Circle is one of the most exciting youth-first platforms to emerge from India. Their focus on trust and experience makes them truly stand out,” said Ritesh Agarwal.
Culture Circle recently revealed plans to go international this year, further accelerating its mission to democratise luxury for Generation Z and position India as a key player in the global streetwear and luxury market.
“This is more than funding, it is a partnership built on shared values,” said Devansh Jain Nawal, Co-founder and CEO. Ackshay Jain, Co-founder and Chief Operating Officer (COO), added, “We are building a cultural movement and this round will help us scale SourceX, our AI-powered engine, and expand into new categories and global markets.”
With flagship stores in Delhi and Hyderabad, Culture Circle offers a collection of authenticated luxury fashion from Nike and Yeezy to Dior and LV, powered by a proprietary five-step artificial intelligence-led verification system, as per the official statement. The company is also expanding its physical footprint with upcoming flagship stores in four additional cities, including Gurugram and Mumbai.
