The report says that in the dairy segment, Amul remained the top spot, followed by Nandini and Aavin
As Indian households continued to expand their fast-moving consumer goods purchases in 2024, the FMCG landscape was dominated by Parle, Britannia and Amul. A report has highlighted that there are clear signs of disruption from other brands like Balaji and Haldiram’s.
The Brand Footprint India 2025 report from Worldpanel by Numerator, which ranks the most chosen FMCG brands based on consumer reach points (CRPs), showed that Parle retained its first rank in 2024 with 8,605 million CRPs, a percentage change of 7.8 per cent. Britannia secured the second rank with 8,241.3 million, followed by Amul with 6,517 million CRPs.
Clinic Plus ranked fourth, while Surf Excel entered the top five in 2024 with 3,438 million CRPs, a growth of 23.5 per cent. Haldiram also entered the top ten with 2,513.2 million CRPs, while Balaji also moved up the list and stood at 11th spot with 2,410.2 million CRPs.
On the other hand, Nirma slipped five spots and landed up at 33rd rank in the list. However, Nescafe reported a healthy jump of six spots, landing the brand at the 35th rank. In the beverages segment, Brooke Bond topped the charts, followed by TaTa and Bru.
In the dairy segment, Amul remained the top choice with 6,505.3 million CRPs, followed by Nandini and Aavin. Mother Dairy stood at the sixth spot. As far as the health and beauty segment is concerned, Clinic Plus remained the leader, while Colgate and Dabur secured the second and third spot, respectively.
Dettol slipped four spots as it moved down to 15th rank with 759.9 million CRPs. In home care, Surf Excel was the top-most choice of consumers with 3,437.7 million CRPs. Vim, Wheel, Ghadi and Rin secured their ranks in the top five, as per the report.
