The entry comes at a pivotal moment when the snacking landscape in the country is witnessing a transformation
In a move to expand its snacking portfolio, PepsiCo India has introduced the global gourmet chips brand Red Rock Deli to the Indian market. The brand marks its entry in the market with exotic flavours now made and manufactured in the country, news agency PTI reported.
The brand is originally from Australia and is recognised for its gourmet-style chips across the world. The entry comes at a pivotal moment when the snacking landscape in the country is witnessing a transformation. The report added that the brand’s range mixes exotic and globally inspired flavours and is created using three technologies- kettle cooked, baked and popped.
The report highlighted that consumers are now looking for snacks that are chef-inspired and premium. Through the latest introduction, the company aims to cater to this consumer shift towards richer-textures. The product will be available across major quick commerce platforms.
On the consumption front, emphasising that the fast-moving consumer goods (FMCG) topline growth remained mixed in the second quarter of the current financial year (Q2FY26), a report has stated that the volume recovery is likely to be seen in the next two to three quarters.
A report by Axis Direct revealed that a pick-up is expected only from the second half of FY26 on account of recent goods and services tax (GST) 2.0 reforms, easing inflation, interest rate cut and above-normal monsoon.
Rural consumption continues to outperform, aided by easing inflation, higher minimum support prices (MSPs) and increased government spending, with a more broad-based recovery expected in H2FY26. The report highlighted that on the gross margins front, most companies reported muted performance during the last quarter.
