Stores will be opened across major cities, including Mumbai, Pune, Kolhapur, Lucknow, Kanpur, and Nagpur, making this initiative one of the fastest expansion campaigns in brand’s history
In an effort to strengthen the brand’s presence across Maharashtra and central India, PNG Jewellers will open six standalone showrooms and four LiteStyle shop-in-shop counters in its existing stores this Navratri season.
Stores will be opened across major cities, including Mumbai, Pune, Kolhapur, Lucknow, Kanpur, and Nagpur, making this initiative one of the fastest expansion campaigns in the history of the brand. The official statement noted that to commemorate this campaign, the brand is extending up to 50 per cent off on gold jewellery making charges and up to 100 per cent off on diamond jewellery making charges at all new PNG showrooms.
“This Navratri, launching in 10 locations is a landmark achievement and reflects our commitment to expanding accessibility while staying rooted in our values of purity, craftsmanship, and innovation. With both PNG Jewellers showrooms and LiteStyle shop-in-shop counters, we are offering our customers a diverse retail experience that caters to every generation,” highlighted Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers.
Aided by sustained investment interest, wedding and occasions-related jewellery purchases, gold demand could strengthen during the peak festive period (October-December), as per a World Gold Council report.
The demand could get a potential boost from consumption tax cuts as well. However, elevated prices and any renewed surge may curb overall demand, the report warned. Gold prices saw a sharp upswing in late August, with the rally accelerating through the first half of September to hit fresh all-time highs. This pushed year-to-date gains to 40 per cent. International gold prices climbed 4 per cent in August and added another 6.7 per cent in early September as bullish sentiment deepened.
