Puma expands global restructuring after sales slump; Amazon plans India layoffs amid AI-driven efficiency push
Puma on Thursday said that it will eliminate around 900 corporate positions worldwide by the end of 2026 as part of a sweeping restructuring plan aimed at reviving its struggling business as per Reuters reports.
The German sportswear brand has already trimmed 500 jobs earlier this year under a cost-cutting initiative introduced in March. The expanded measures come as newly appointed CEO Arthur Hoeld seeks to steer the company out of a sharp downturn in sales and restore profitability.
Puma has faced mounting challenges, including a loss of market share, muted consumer demand for its footwear and apparel, and broader industry headwinds linked to U.S. import tariffs. In July, the company warned investors of a likely annual loss. Its shares have since plunged more than 50 per cent in 2025.
In an effort to stabilise operations, Puma has scaled back unprofitable wholesale accounts, reduced excess stock at retail partners, and limited discounting across its online and full-price stores. The firm is also pulling back from mass-market retailers in North America to refocus on premium channels.
Looking ahead, Puma said it plans to streamline its distribution network and make selective investments in marketing to strengthen brand appeal. It expects inventory levels, which rose 17.3 per cent year-on-year to 2.12 billion euros last quarter to return to normal by the end of 2026.
In a parallel move, Amazon is said to be planning job cuts affecting 800 to 1,000 employees in India, as part of its broader global restructuring drive, according to a media report. The US ecommerce giant is reportedly stepping up investments in artificial intelligence (AI) to boost efficiency and streamline costs across its operations.
(With Input from Reuters Reports)
